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Are These 3 Ingredients Lurking in Your Shampoo & Conditioner?

Hi Lovely,

Let’s bee honest, you could stand in the shampoo isle for an hour reading ingredients and still not understand which bottle to bring home. 

For example, look at this ingredient panel from one of the biggest brands of shampoo on store shelves….

There’s no denying that none of it makes sense without doing a lot of research. 

The entire isle is chock full of bottle after bottle with ingredient lists that look just like this one. 

But I’ll let you research ingredient lists on your own time.

What concerns me most is what’s NOT listed on the ingredient panel. 

It’s pretty easy to see, even at first glance, that there are hidden ingredients. 

How do you know?

“Fragrance” is your first clue. 

Fragrance is actually considered a trade secret by the FDA

That means that companies can keep their proprietary recipe that makes up their fragrance completely a secret! 

The problem is that fragrance can umbrella hundreds of individual chemicals. 

And they are typically the most harmful, including things like phthalates that mimic estrogen in the body!

But unfortunately, “fragrance” isn’t the only thing on this label with a secret to hide. 

At this point, you’re probably thinking, “Isn’t that illegal?”

Not quite. 

All thanks to a little thing called chemistry.

There are an overwhelming number of reactions that can happen in a big bottle of chemical concoctions such as shampoo and conditioner. 

And unfortunately, it happens to create some of the most toxic (and unintentional) ingredients. 

Let’s take a closer look at THREE super common shampoo and conditioner ingredients (I highlighted them in the ingredient panel above):
Skip Straight to the NEW True Shampoo & Mission Conditioner!

Sodium Lauryl (and Laureth) Sulfate…

Sulfates are artificial sudsing agents that are used in everything from shampoo to toothpaste! 

Don’t believe me? Go look!

This article by the Campaign for Safe Cosmetics does a fabulous job explaining a process called “ethoxylation” that leads to 1,4 dioxane contamination. 

You can see that 1,4 Dioxane is an unintentional by-product of many sulfate-based formulations and is sadly also a known carcinogen. 

The problem is that sulfates are everywhere! And in nearly EVERY shampoo!


Then there are “Quats”… a large group of preservatives used in everything from cleaning products to lotions and creams (and yes, also shampoo).

Quats release formeldehyde (yup, embalming fluid – yuck!) and, again, it doesn’t even have to go on the label!


And just in case you’re not convinced, there are ethanolamines… 

Ethanolamines (DEA, TEA, MEA on the label) are mainly used as emulsifiers (they help bind water and oil together) and react easily with other preservatives in the bottle to form nitrosamines. 

According to the Campaign for Safe Cosmetics, nitrosamines are classified as known carcinogens by the International Agency for Research on Cancer. 

Now I could keep picking this ingredient panel apart…

OR, I could cut to the chase!

We have spent nearly a year on this project.

And I am beyond ecstatic to announce the official launch of our brand NEW True Shampoo and Mission Conditioner!

Yes, it took us forever. 

Mainly because, around here, we are very, very picky!

And we could never settle for “sort of” awesome. 

Or “kind of” clean. 

Absolutely not!

At BEE-OCH, we do things the way they should be done!

Because we believe that what you put on your hair and scalp matters as much as what you put on your skin.

That’s why our True Shampoo and Mission Condition are made with 100% Sulfate, DEA, Quat, and Silicone-free.

With only real ingredients that deep clean while smoothing and softening your hair. 

And it’s all done with completely clean, real, from-the-earth ingredients that you and the planet deserve!

Our True Shampoo and Mission Condition come in TWO awesome scents: Rosemary Mint and Citrus Lavender. 

Pro Tip: Rosemary Mint is your go-to for clarifying and Citrus Lavender is your go-to for moisture. 

But beecause it’s insanely difficult to choose a favorite…

And beecause I CANNOT wait for you to try it all…

I’m hooking you up with a killer deal…

Not only do you automatically save $4 when you get the shampoo and conditioner combos, but

Use your hard-earned Pollen Points on TOP of that to save even more!

YES, you can absolutely mix and match. 

So go ahead!

Get your True Shampoo and Mission Conditioner in BOTH scents!

BEE sure to choose “Yes Add Conditioner” or “Yes Add Shampoo” in the dropdown menu like this:

Head over to our website to see the FULL product descriptions AND ingredient panels and discover what makes our True Shampoo and Mission Conditon SO MUCH different!
Order True Shampoo Now!
Order Mission Condition(er) Now!
Hurry, the brand NEW True Shampoo and Mission Conditioner has already begun shipping!


Brooke & Team (Your transparent BEE-OCHes)

P.S. Our True Shampoo and Mission Conditioner come in plastic-free aluminum bottles! Prefer not to get the plastic pump top? Leave a note in order comments to get yours with a metal screw cap instead. 

Hap-BEE to help!

Have questions or need some help? We’re always buzzing around here somewhere!
Reply directly to this email
text us at 303-506-3124

Fun Fact

Free radicals are caused by environmental contaminants, UV, and crappy diet and lifestyle (and many others!) and are the root cause of the signs of aging.